Yardbird vs. The Other Guys

The goal of this campaign was clear-cut: showcase the superior value of Yardbird outdoor furniture, even against high-end competitors. We took to the streets with a straightforward challenge—let people chose for themselves. We focused on three categories, comfort, style, and quality. Participants guessed the prices, learning the actual costs only after making their judgments.

The results were striking—90% preferred Yardbird over the other guys, demonstrating that luxury labels don't necessarily equate to superior quality. This tactic didn't just reinforce the brand ethos; it also broadened the market reach, solidifying Yardbird’s position in a competitive landscape while appealing to both high-end shoppers and those looking for budget-friendly options.

The campaign wrapped up with a series of six engaging social media videos and a standout hero video featured above.